With 22% of the millennials ranking Instagram as their favourite social media platform, it is no wonder that a large number of brands are flocking Instagram for their digital marketing. This trend has given rise to numerous influencers on Instagram. Let us look at some of the best tools to be a successful Instagram influencer.
Choose your Niche
A cluttered Instagram feed with no theme or various themes is a mess. Be wise and choose your niche first. See where your interests lie and choose a niche for yourself. Your niche could be lifestyle, travel, food or anything that basically interests you. Most popular influencers choose one niche and stick with it on their social media platform.
Regular content, interesting stories and Visually appealing pictures
Once you decide your niche make sure you post content regularly on your Instagram feed. Inactive profiles and lack of regular engaging content is a big no for digital marketing! Stories are powerful tools to keep your audience engaged, use this tool to make your social media posts more interesting. And finally, what people see is what they buy, make your posts as visually appealing as possible. You can make use of photo editing tools, video editing tools to make your posts more appealing. Regular content, interesting stories and visually appealing posts is a winning social media combination!
Give away and offers!
Who doesn’t like free stuff? Make sure you engage with your audience with small contests, live Q&A or other means like polls and so on and be sure to give away something to a few of your social media audience. This will keep the audience excited and looking for more. Also, collaborating with brands be it small, medium or large brands to provide exciting offers for your audience could be fun.