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January 2020

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Social Media

The Ultimate Guide for Writing a Blog Article

Truth be told, writing blog content is no piece of cake! If you are like us and dream big, you will want to know how to master the ‘art’ of writing articles that will be adored by thousands.

1. Start from the headline

It makes sense, right, since it is the first thing your readers see… sometimes even the only thing. However, many writers make the mistake of writing a blog post before the headlines. Without a title it is easier to lose track of what your main topic was and go into multiple directions. This will leave your readers confused and disoriented.

Furthermore, you need a headline that will be teasing and irresistible to your readers. Spent some time crafting the ideal title that will make them want to read more on that topic and use it as guiding map in the writing process.

2. Introduction that grabs the attention

Now that you have won the readers with your headline, you need to figure out a way to keep them. Readers’ subject of attention changes frequently, so make sure they won’t just take a quick glance over your content and then vanish from your online blog. A way to retain them is by creating a catchy and seducing introduction. One that won’t expose everything that is in the article but will only give them a glimpse and make them thirsty for more.

3. Deliver accessible and easy to consume advice

There are some suggestions we can give you to deliver valuable content presented in the best way possible. Firstly, try using subheadings. Readers are scanners, so subheadings are your chance of luring them into reading further despite their instinct to leave. Secondly, try to be unique, give something readers are not expecting. However, remember to keep it authentic, achievable and truly helpful. Do not go overboard just for the sake of appearing more interesting. Thirdly, try following a certain formula, having a clearly structured and consistent post that follow a pattern will make reading it more enjoyable to your readers. And don’t forget to have a strong start and end, leave them feeling pumped after finishing the post.

4. Close with a motivational conclusion

Show your readers that you really believe in them and that they can actually achieve the goal you have set in your headline. Empower them by rising your expectations of them. Do not let them pretend they never read your post but encourage them to take action and use this information to their advantage, no matter how hard that would be. However, remember to avoid inserting new information or tips in your conclusion. It’s like introducing a new character right before the end of a movie… why?

5. Edit, Edit, Edit

Once you are done writing, first take a break! Phew, you are almost done.

Editing your post is essential. If your post does not offer a smooth and pleasant reading experience, your reader will lose attention and quit. Try creating a checklist to follow when editing your post in order to make sure you are not missing any important points such as to add emotions to your writing, make it easy on the eye (break any large paragraphs), avoid sharp turns, add highlights, bullets,, eliminate weak and flabby words and of course do the obvious – fix typos, spelling and grammar mistakes.

Blogging is a battlefield where you have to fight for your readers attention. So, if you are ready to enter into the war, arm yourself with all the courage and patience you have and use all of the resources possible to create the best content!

Social Media

5 mistakes businesses do on social media

Everyone makes mistakes, as we do too. But what’s important is that we strive to learn from them and prevent those errors from happening again.

Here are the top 5 marketing mistakes we see people do on a daily basis. This will help you recognize what you’re doing wrong and act on it.

1. Avoiding Social Media

Why aren’t you using social media platforms? The question, of course, is a rhetorical one simply because every single business needs to be on social media. It is a great and most importantly cheap way to interact with your customers. Sure, you can invest money there too if you decide to buy advertisements and pay someone to run the pages, but it is definitely less expensive than traditional marketing. Your customers are on social media and so should you. 

2. Do not buy followers

Once you create your profiles, do not let yourself be tempted to buy followers. Don’t get discouraged if you don’t have tons of users following your page right away. It takes time to build a following base. You want your followers to be real, potential customers and be able to engage with them. Buying followers will not help you for sure and holds the risk of ruining your reputation too!

3. Forgetting to use videos

As mentioned in some of our other blog posts videos are the future of digital marketing. Most people think of Facebook and Twitter when they hear the words social media, but what about YouTube. Creating a business channel there may be an idea worth considering. Do not forget about Facebook and Instagram videos too. Even novelties such as IGTV and TikTok can be implemented in a great video content marketing strategy.

4.Targeting Everyone

Are you targeting everyone with a phone or a computer with your marketing campaign? You need to narrow your target market in order to create an effective campaign and actually achieve something with it. Consider the demographics of your current and prospective customers. Maybe further categorize them according to their behaviour, beliefs and attitudes. But do not make assumptions about your current customers’ demographics – use real data and you way be surprised who your customers actually are. Having a clearer target group y0u will be able to create a digital campaign suitable exactly for this group of people and hence get more relevant leads. No need to spend money on advertising to irrelevant viewers.

5. Trying to do it all alone

Digital marketing is a crucial part of your business growth but focusing on it too much can drift you away from other important aspects of the business and prevent you from achieving the desired results. You need balance, so your best option is to hire someone, you cannot do it all by yourself. Moreover, you will most certainly see the difference of trusting your marketing to someone who is actually way advanced in it than you are to be rather rewarding. They will know how to delegate tasks and keep a track of every little aspect of your marketing campaign while you will be able to focus on what you are best at – delivering the best product to your customers.

Social Media

Instagram video Ideas for your business

Instagram offers four options for video posting – feed Instagram videos, video stories, live Instagram videos and IGTV videos.

Here are some ideas that you can use to grow your business through video content.

1. Entertain your followers

Humour is always a good idea to attract attention. How many times have you found yourself simply scrolling down your feed looking to be entertained?

Entertaining Instagram videos are a great opportunity for you to showcase your brand personality and deepen your relationship with your followers.

Moreover, if you manage to make your followers laugh, they are more likely to interact with your video through liking it, sharing it with a friend or leaving a comment. All of those will most certainly boost your performance.

2. Inspire

People love to be inspired.

So, create videos that will motivate and inspire your audience to feel better and work for their dreams. Careful not to be too cheesy though.

A video like this would be the perfect way to show your business’ values. Let people know what you stand for, what you care about.

3. Teach Something

Another thing you can do is to share a video that teaches your followers something new related to your brand.

Whatever your business does, there will be something you can teach your followers. Be it workout routines, makeup tips, financial advice, cooking ideas, you name it. It doesn’t even have to be a skill. You can share wisdoms, advice or a thought-provoking idea.

4. Tell a story

What is very often missing for sales messages is one simple ingredient – it is the sales message that does not tell an interesting story.

A lot of big brands use storytelling as their most powerful marketing tools. I am sure everyone has been touched by one of Coca Cola’s ads with a story in it. Moreover, giving people a story makes them remember your video for longer.

5. Promote your existing products

You can create Instagram products to promote your existing products, which can be incredibly effective.

The great part of it is that you can show your product in many different ways. Show your audience how it is being used in the world. You can get technical and show your product’s best features or even share a customer review or testimonial of a specific product.

6. Behind-the-Scenes Video

Here is your chance to build a deeper relationship with your customers. Getting more personal, being authentic and transparent will help you gain their trust. Moreover, you will be showing them something very interesting and exclusive. Taking your followers on a tour inside your business or life will with no doubt excite them and make them more interested in what you actually do.

7. Tease and Launch New Products

Instagram is a great place to promote your new upcoming products. You can do more than just inform your followers about the new product you will be introducing, but you can actually get them excited for it and make them wait in awe for it to be launched. You can build hype and interest for an upcoming product or line using Instagram Stories or by creating mini trailers to show some of its features and benefits.

We know it is difficult to stand out of the crowd, but don’t get discouraged. Remember to have fun, be consistent and creative in the process


What does social media look like in the beginning of the new decade

Social media space is changing every minute even if we do not notice it. Think about it! During last year, micro video app TikTok hit 1.5 billion downloads1 while Facebook breached data protection laws in the Cambridge Analytica scandal2. Trying to get used to the idea of always expecting the unexpected, here are three predictions and trends that seem to be standing strong.


IGTV is Instagram’s standalone video app. After a bit of a rocky start due to creators struggling to work with the vertical video format. Even though this format was previously used by businesses in Snapchat and Instagram, this time it was different because the video needed to be longer and highly produced, unlike the regular 15 seconds story. Moreover, the reach of IGTV was rather weak in the beginning due to it being disconnected from the mother app Instagram. However, after Instagram’s latest power move to show IGTV previews in the regular Instagram feed, the number of visitors to IGTV channels really skyrocketed.

2. Marketers will turn to TikTok

TikTok is a mobile app which allows users to create short videos of themselves, often featuring music in the background, can be sped up, slowed down or edited with a filter. An app that really lets users unleash their creativity by offering a great variety of music and filters to choose from when creating their own video. Furthermore, they can later be shared with others and be reposted on social platforms.

Its 500 million monthly users and over 40% of the app’s users3 being between the ages of 10 and 19, make TikTok a prime target for any brands seeking the elusive attention of Gen Z.

Moreover, TikTok is also very attractive territory because it is still not that popular for marketing. The app has only recently begun exploring paid advertising and offers an open arena for influencers to fight for top positions. 

It is a platform that offers great opportunities for the ever-growing popularity of engagement marketing while still being able to have the first-mover advantage.

TikTok helps you take the crucial first step into marketing to Gen Z, the notoriously difficult-to-market-to4generation, which is becoming more important as they gain a stronger foothold5 in the economy.

3. Micro-influencers will become more effective in promoting the brand

Social media is undoubtedly effective in promoting your brand due to the high number of consumers who rely on social media when making a purchasing decision. However, with the increasing number of the so called “influencers” and paid advertising, many types of large influencers are no longer trusted by consumers. On the other hand, 62% 6of consumers will trust the recommendation of friends and family over celebrity endorsement. So, micro-influencers are still safe, which means that marketers should pay closer attention to the ones that have a small community of engaged followers, as opposed to huge influencers that are perceived more as celebrities at this point.

We may be repeating ourselves, but it is important to remember that content is KING. It can be argued that nowhere is that more important than on IGTV and TikTok. the role of videos will be a trending one in 2020.

Email Marketing, Social Media

5 Digital Marketing Myths

Here are our top 5 Digital Marketing myths you should not fall for!

1. It’s all about tech

Of course, technology plays a vital role in digital marketing and in everything else in our lives nowadays, doesn’t it? However, it does not mean that the old techniques that have been used in marketing should be neglected. You can use them as a foundation for your digital marketing efforts. It is important not to view them as separate disciplines. Merging your traditional and digital marketing can make the shift of your marketing strategy move towards digital way easier and effective. Use your existing knowledge, but definitely save time and money by going digital!

2. There are too many social platforms to keep up with

We all feel overwhelmed by the constantly increasing number of social platforms. It is sometimes difficult to keep up with all of them, but this doesn’t mean you cannot conquer each one though. It is important to be presented on all of the social platforms that your targeted audience is using. Each social network attracts a different clientele which gives you the opportunity to boost your brand. If you have the resources and the time, definitely invest it into creating and running company pages on each of the relevant social media platforms and think outside of the box!

3. SEO can be done overnight

Incorrect. SEO is one of the most effective digital marketing strategies out there, but it’s not a ‘quick fix’. The timeline will vary, but you can expect to see SEO results within 3 to 6 months. It’s important to allow time for search engines to establish where to place you. This might seem pretty time-consuming, but once your website is ranking, it’s on the road to success.

Most businesses struggle to find the time to deal with their SEO, and as a result, end up losing visibility online. In those cases, it is better to hire professionals to deal with it and help you achieve the desired results

4. You’ll rank better and quicker if you have more content on your site

It is undoubtful that Google favours websites that publish content regularly, but once again, quality is far more important than quantity. Do not forget that!

If you take the initiative to publish too often, soon you’ll find yourself out of original ideas and not publishing the best out can put out there. This is going to affect your rankings immediately and lead to negative and undesired results. If you spend more time focusing on the quality of your posts, however, then they’ll have a far higher chance of ranking. So, one high quality post with great rankings and engagement is far better than many poorly performing ones, isn’t it?

5. You should just focus on one marketing channel

Wrong! Each social media platform has different points to tap on in your digital marketing strategy. That’s why it is important to test out the different options which are out there and work out what is best for your business. Establish the trends of your target market to help you out here; where are your audience spending their time? What are they searching for? What age group do they sit in? Answering those questions will help you make the most effective choice that will work best with your target audience.

Social Media

Is IGTV good for your business?

According to Instagram1these days, people are watching less TV and more digital video. By 2021, mobile video will account for 78% of total mobile data traffic.We’ve also learned that younger audiences are spending more time with amateur content creators and less time with professionals.


While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.

IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.

Recently, Instagram announced that IGTV previews2 would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles.

Since that change, views on IGTV videos have skyrocketed across the board, increasing by ~300-1000%3.

Advantages and opportunities that IGTV offers:

  1. No need for expensive equipment – Many marketers are put off by the potential cost associated with filming and editing a video with good sound and lightning. The thing with IGTV is that none of this is necessary to get started. The vertical format of the videos allows video makers to get creative with just the phone in their pocket. Moreover, there are free apps that can help you get started and share pretty attractive videos with no heavy investment.
  2. It is easy – As mentioned earlier, anyone can do it, so no one is expecting a Hollywood movie level of content. The convenience of it allows to capture content like never before without the need of any complex set-up or technical kit.
  3. Be among the first – There is still the chance to take advantage of the first mover moment. This is the perfect opportunity to get established, to learn what works and stay ahead of the competitors, who will definitely be joining IGTV soon because of its growing popularity. Being a pioneer will definitely help you expand your reach. After all, people are always attracted to something new and novel like IGTV. Additionally, there is a “Following” tab in IGTV so your fans can easily access and enjoy your content from there.
  4. Instagram Integration – since introducing the feature that users can post one-minute previews of their IGTV videos straight to the news feed, the number of viewers has increased4. Posting previews on your business’ Instagram and redirecting followers to your IGTV helps boost engagement.
  5. Show off your creativity – Let IGTV be your digital blank canvas and show your customers different sides of your business. Additionally, if you are working with influencers, IGTV is the perfect place to share content they have created for your brand.
  6. Sell through the videos – Use IGTV to introduce more of your product catalog in a natural, familiar way and let your fans shop when they watch your channel. Luckily, when you upload a video to IGTV you are able to include a link in the vide description, unlike on your Instagram posts. 

Don’t wait a lot to take advantage of IGTV – and don’t forget to have fun with it!

Social Media

10 tips to be ‘on point’ with your Instagram feed

The Instagram feed is one of the most crucial parts of different companies’ digital marketing strategies, especially in representing their brand personalities. It is an essential tool to make sure that the overall feed looks consistent and attractive for the audience. The better the feed is, the easier it is for brands to increase the number of followers, as well as their reach and engagement. Here are a few tips from us, which will help your Instagram feed to look ‘On Point’: 

  1. Pick a grid layout. Always try to create a template on how you want the overall feed to look. 
  2. Choose a theme for your brand to represent your personality — for example, bright, black and white, simplistic etc. 
  3. If you are going to use filters, pick one and stick to it.
  4. Try to combine pictures and videos – this way you can get more engagement from your audience. 
  5. Make sure your posts are balanced — only upload pictures or videos that match your theme.
  6. Colour coordinate your pictures. Try to stick with max. three colour codes according to your brand or campaign.
  7. Outline your colour line. If you are going to stick with three colours, make sure to aligned them accordingly to the template
  8. If you are going to upload images with text, make sure to put them consistently based on your template. 
  9. Remember your purpose. If you are trying to promote a service or product, try to post more things related to your product/service. This will remind your audience why they follow you in the first place. 
  10. Only use HD pictures, high quality pictures are always the best!

Facebook removed at least 3.2 billion fake accounts.

After the scandals Facebook has been through for the past two years, they have tried to increase their transparency in many ways. For instance: by improving the terms and conditions, by being transparent about their advertising, by protecting its users’ data and privacy, etc. 

Recently, Facebook has claimed that they have removed at least 3.2 billion fake accounts from their platform. According to CBS News (2019), 5% of 2.45 billion Facebook accounts are fake. How does this news impact businesses who use Facebook as their primary promotion channel? 

Facebook and Instagram are known for having a lot of fake accounts. According to Schiffer (2019), there were at least 3,000 ads posted by Russian troll’s fake accounts spreading hate speech during the 2016 election in the US. The question here is why do we (as businesses) care about this? 

Let’s think of it from your follower’s perspective. For example, your company has a certain number of likes, and it decreases due to Facebook effort to remove fake accounts. The impact of this might not be tangible, but it will still impact your company’s reach to the audience. 

In the awakening of this news, businesses need to try to connect and engage with the audience to make sure all of their likes or followers are the targeted audience. This is why it is vital for brands not just to aim at the right audience, but also to build connections with them and be present. 

Social Media

Valentine’s Day social media tips for fashion companies and designers

Christmas is over, but more holidays are approaching, and the question is your business prepared to take advantage of this opportunity.

St. Valentine’s Day offers a great chance to engage with clients, but the competition for their attention is the fiercest. Here are some tips on how to keep your brand at the tips of everyone’s tongue.

Create a Valentine’s Campaign

A Happy Valentines Video Campaign for example – videos are said to be the most sharable form of content so why not take advantage of that. Even if it is time-consuming and requires a lot of efforts and skills to achieve excellence, we think it is definitely worth it. To make the video content unique and attractive use visuals that tell a story, communicating your message and concept. Not to mention that it is a great way to show off your amazing designs. The key to success is to include some humor, make it fun, emotional… something memorable that will inspire and lead to more shares.

Happy Valentine’s Day Contest

Giveaway contests perform exceptionally well on social media and will definitely get your followers excited. Let’s face it, people just love the possibility of being potential winners. Here are some ideas for fun St. Valentine’s contests:

  • Best picture with your better half featuring the brand’s product;
  • Create Instagram perfect setting and start a contest for the best picture taken there – this will not only increase your hashtag and brand popularity on social media but will also drive more traffic to your physical store;
  • The best romantic surprise contest;

February – the month of love

Test your creativity by creating posts for 14 days till St.Valentine’s. A bonus – love is always a trending topic. So, to gift your followers some festive spirit, try being fun, romantic and informative. Do not forget to include your services and products in the contend and explain how diverse it is.

Exclusive Discounts

Everyone loves discounts! If you manage to link them with your social media posts, you will most certainly increase your social media reach and impressions. By doing this your posts will be way more likely to be shared. It will be the perfect St. Valentine’s to your customers and your way of expressing your love for them.

Gifts Ideas

Valentine’s Day is a great time of celebrating with your favourite person and expressing your love for them. However, deciding on the perfect gift and planning the most romantic dinner can be a real pain. Help your followers with some gits ideas while promoting your products/services and increasing your sales. It comes as no surprise that the holidays season is a shopping season too, so take advantage of that!

Share More Followers’ Content

Sharing holiday themed mentions of your brand is a great way to show your connection to your clients and build a more personal relationship. Moreover, posting your clients feedback about products that are on sale during that period will attract a lot of attention.

Social Media

10 Tips for your Salon’s Instagram

How does everyone stay up to date on the latest hairstyle trends and the newest beauty techniques? The answer is Instagram, of course.

Instagram offers endless marketing possibilities, easy access to potential customers and effective engagement and interaction with them. Thanks to its visual nature, Instagram is the perfect place to attract your audience with everything from creative nail art, through beauty tips and tricks all the way to trendy hairstyles.

These are Hyper Crunch’s top 10 Instagram tips for hair and beauty salons:

1. First things first, convert to a business account

Luckily, Instagram offers this great option to switch to a business account with no fees required. Once you do that, you will be able to access useful analytics about your followers and post, promote Instagram posts as ads and add links to Instagram Stories to redirect customers.

2. Get Found easily and encourage action

Even before you start posting, it is very important to carefully consider those “most basic” things which business owners tend to neglect on Instagram. You don’t want a blurry or completely irrelevant to what you do profile picture. Next, make sure that it is easy to be found by your username and profile name – think about how people will search for you on Instagram and make sure to match your business name. In order to make it as simple and accessible for your Instagram’s visitors to book, remember to include address, phone number and a link to book. You can even use the newly added “Book” button and win some points for saving your customers precious time and efforts.

3. Make it look professional

Since content is EVERYTHING that matters on Instagram, your profile needs to look top notch. Especially when you are in the business of beauty, aesthetics and style is everything. If people see you cannot make your posts and profile look eye-pleasing and attractive how will they turn to you to make the same for them? We suggest you put a color and design theme and be consistent with it. Once your feed looks beautiful and harmonious, we guarantee your engagement and followers will skyrocket.

4. Keep it interesting

No one likes seeing the same thing over and over again. Try to think of a few different topics (we suggest 3-4 at least) to post about. Variety is a key. Keep reading to get ideas how to do that…

5. Quality matters…

Of your service, of course, but we’re talking about your pictures now… Remember this form us – everything comes down to good lightning.

6. Be more personal

We know you want to show your work on Instagram, but do not restrict yourself just to this. As we mentioned, variety is important, so try diversifying your feed with inside photos of your team for example. Welcome new employees on Instagram, show some shots from that time you went to the pretty café downtown with your colleagues.

7. Details

Another idea to post about is your salon itself. You have spent so much time on deciding which painting to hang over the sofa in order to go with the color of the mirror’s frame and cushions. Show your salon details, people enjoy a pretty setting.

8. Products

Even if you don’t sell any products, you most certainly use a lot of them. Show them! Your followers will be interested to know more about that, why you have picked this brand and how is it better. Moreover, by mentioning another brand you will have the chance to reach followers of this brand and attract them to your page and turn them to customers.

9. The right hashtags

One of the best ways to grow you Instagram is through using hashtags. However, it is crucial to find the relevant ones that will allow you to reach potential clients, not just more likes and followers. You need the right LOCAL hashtags for your city combined with your beauty niche.

10. Now that you have caught their eye with a picture…

So here comes the role of the caption. Once you have managed to make people actually read what’s under your picture, it means you have their attention, so use it wisely! Take your time writing them down. Captions shouldn’t look too lazy, too boring or too short. Don’t just dryly describe what’s on the photo, but share a story, express your feelings or even educate about it.

Social Media

Instagram going Likes free – Digital Marketing

As Adam Mosseri – the acting Head of Instagram explained,Facebook’s current objective is to make social media a less “pressurized environment”. Hiding the number of likes under Instagram posts has been tested in a few countries already as a way to reduce pressure on the media. Zuckerberg spoke about their desire to make people less interested in how many likes a post gets and instead, focus more on connecting with other people to be a main motive for this change. Facebook’s growth and data science teams developed a hypothesis that getting rid of likes would make users feel less self-conscious when their posts don’t receive much engagement, spurring them to post more.

Instagram likes first disappeared in Canada and then expanded to more countries including Australia, Brazil, Ireland, Italy, Japan, New Zealand and the United States.

So how does it actually work?

“As you scroll through your feed, there are no like counts,” explained Mark Zuckerberg at F8 (1) . “You can see who liked a photo or video, you can tap through to see [the list], and if you have the time you can add them all up yourself.”

So far, many celebrities have expressed positive attitudes regarding this major change on Instagram. Despite the many speculations about how this new feature will impact influencers, brands and other businesses, popular figures such as Cardi B and Kim Kardashian did not wait to express their support by emphasizing the positive impact it will have on mental health issues.

Hiding the number of likes on a post can cause some trouble to influencers. They strongly rely on and benefit from a notion referred to as ‘like momentum’. This is when a user likes a picture just because they see a high number of likes so they join in, or they can do it because one of their friends few has already liked it. Getting rid of the likes will put this psychological factor out of the game and reduce the engagement influencers’ posts receive and hence, will reduce the amount they can charge brand for advertisements and brand promotions. And vice versa, it more difficult for brands to find Instagram influencers to work with.

On the other hand, the number of likes not being visible to your followers may not be such a big deal for business accounts. On the contrary, it can allow brands to focus more on building valuable relationships with their clients. Without the number of likes, the focus is now on content – meaning that accounts can post more freely without being limited to their best shots only because of likes.

A hidden motive for hiding likes?

It is a possibility that, after removing the like count feature, people will start posting more because they will be feeling less self-conscious when their posts don’t score the desired engagement. With the number of posts increasing dramatically, so does the time users spend on the media and therefore Instagram benefits from the ability to show more ads. Considering the fact that Instagram is a significant part of Facebook’s future and the most popular social media among teens it makes total sense for this change to go beyond online bulling and pressure concerns. 

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