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March 2020

Home / March 2020
Digital Marketing, Social Media

5 reasons why Twitter is good for your business

As a digital marketing agency, we have tested the power of Twitter as part of a marketing strategy, but in case you are still in doubt, here are the top 5 reasons why is that the case:

1. Connect with your customers

Every digital marketing agency wants to tap on Twitter because it gives a platform to connect with your customers at any time of the day. An example of how you can use Twitter is simply to ask your customers for feedback or respond to their queries. Moreover, responding to tweets from your customers also helps a digital marketing agency in the process of building and further strengthening the bond between you and your business customers.

2. Cost-free marketing

One of the biggest advantages of Twitter is that it’s free to use. You do not have to pay to be on Twitter or for tweeting. The simplicity of creating a tweet and reaching all of your followers with one click and without paying anything is exactly what your business needs. A digital marketing agency will use Twitter in your business advantage as a way to reach out to your audience at no additional cost.

3. Keep an eye on your competition

As we have mentioned in our previous article about marketing on Twitter, researching your competitors and keeping up with what they do on the platform is very important and every digital marketing agency tries to do it consistently. Also, this allows you to keep an eye on what’s happening on the competitive side – are customers sharing complaints or suggestions publicly with your competitors on Twitter for example. This would help a digital marketing company recognise where your business can improve thanks to this type of feedback. You can den gather it and implement it to make sure your business is meeting the needs of customers.

4. Interact with potential customers

In addition to the opportunity of connecting with the customers you already have, Twitter also allows you to interact with your potential customers as well. A digital marketing agency knows that there may be people reaching out to know more about your business and this is the perfect opportunity to prove the value of your business and turn them into customers. A digital marketing agency can use Twitter to keep the customers updated by posting regularly and sharing valuable information.

5. Increase sales

60% of a brand’s followers are more likely to purchase or recommend products after following the brand on Twitter1. Twitter is more than just a platform for your business to interact with people, but also a chance to increase sales and grow your revenue.

Digital Marketing, Social Media

How to market effectively on Twitter

Every digital marketing agency considers Twitter an inseparable part of a marketing strategy. It is undoubtedly a powerful platform when trying to increase your business’s online reach. To help you create a successful strategy and leverage Twitter’s power for your business, we – a digital marketing agency London have created this helpful guide. Keep reading to get our advice on using Twitter for business effectively.

The first rule of marketing is that you need to build your marketing strategy and a digital marketing company knows that you need one for Twitter as well. This would be your foundation for success and is definitely worth spending time on researching and creating your strategy. Here are some tactics that every digital marketing agency uses to develop a strong Twitter marketing strategy that will help you build your presence.

1.    Research your competition

A smart digital marketing agency would use Twitter to gather information about what your business’s competitors are doing to be informed when building your strategy. Analysing their content and tactics gives a digital marketing company a clearer view of what is missing in their strategy, how does their customer service look like on the platform, etc. By asking those questions you can improve your marketing strategy and turn it into a highly developed one.

2.    Audit your account

Auditing your Twitter account should be a regular activity and as a digital marketing agency, we highly recommend you stick to this. A Twitter audit is a diagnosis of your account. It helps you analyze the performance of your Twitter account by looking at your audience, analytics, content types, posting times, and consistency, as well as the overall sentiment. When conducting a Twitter audit, a digital marketing agency will look to answer questions such as ‘Who is our audience?’, ‘When are our followers active?’, ‘Are we seeing a return of investment?’ – in short, covering both traditional metrics and general sentiment.

3.    Research best practices

Our digital marketing company’s advice about this step is that as with the audit, it needs to be done continuously. Keeping up on best practices as Twitter is constantly updated and goes through changes is key to keeping your impressions and engagements high, so a digital marketing agency will never overlook this step of building an effective Twitter strategy.

4.    Identify your audience

With the risk of repeating ourselves, one of the most important things about every aspect of marketing is targeting. A digital marketing agency will consider your business personas when crafting your strategy and even when creating individual pieces of content. Keeping in mind your business personas at all times will help you not to lose track of who exactly you are trying to reach, how to create something your audience will be genuinely interested in and will lock their attention.

Digital Marketing, Social Media

The easiest guide on using Twitter hashtags

One of every digital marketing agency weapons is hashtags! Using hashtags for your brand or client’s Twitter account is the key to keeping your content from sinking into the sea of tweets that are posted every day. The tricky part is that if you slip and use too many hashtags, the message you want to communicate will lose its value.

In this guide, our digital marketing agency London will show you how to identify the right hashtags for your business and use them to engage with your customers effectively on Twitter.

What is a hashtag on Twitter?

Hashtags, which are keywords or phrases, help Twitter users find posts on topics that are of interest to them. An interesting fact is that they originated on Twitter in 2007 but are now widespread across all other social media platforms. Anyone can create whatever hashtag they want. A reminder from a digital marketing agency is to remember not to use any spaces or punctuations if you want your hashtag to be a longer phrase:

Using hashtags is what a digital marketing agency will use to ensure people on Twitter discover the content and engage with it. A research conducted by Twitter1 found that tweets with hashtags increased engagement – clicks, retweets, favorites, and replies – for individuals and brands. It found that Tweets with a hashtag can have an almost double engagement for individuals and 50% for brands. That’s more of a good reason for a digital marketing agency to use hashtags.

When to use hashtags on Twitter?

A digital marketing agency uses hashtags to categorise the content that is to publish and relate it to a specific topic. You can use hashtags for specific events ( #FranceElections, #OlympicGames), places (#London, #Liverpool), themes ( #FridayVibes), things (#Instagram, #telephones), activities (#writing, #cooking), industry terms (#socialmedia, #tech), etc. 

However, our digital marketing agency advice is not to use hashtags in your adverts if your goal is to redirect traffic to your website and here is why. Twitter had found that advertisements without a hashtag or a @mention generate 23% more clicks. Apparently, the best practice is to avoid hashtags or mentions so your audience does not click away from your ad – more focus on the link you want to create with your website.

How to find trending and popular Twitter hashtags?

The first place to look for the best and trending hashtags is Twitter. When you log in to your account, on the left-hand sidebar, right under your profile, you can find a personalized list of the top Trends for you. They are based on your location, interests, and accounts you are following. If you don’t like those, the results can be tailored by clicking on the ‘Change’ button to select another location:

Additionally, there are many tools for finding popular and trending hashtags. Such a tool is Hashtagify. You can type in a hashtag that you are interested in and you will see results for its popularity and trend rates:

Additionally, you get results for related to your chosen topic hashtags to give you ideas what to include in your posts:

Other insight provided by the tool and from which your digital marketing can benefit from including the top countries and languages using the hashtag and a snapshot of current Tweets with that specific hashtag.

Finally, as a digital marketing agency, we want to emphasize how important is to choose hashtags relevant to the content you are posting! You don’t want to end up attracting the wrong audience, or even worse, get your account blocked due to people complaining about the misuse of hashtags. 

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