Call +40 20 30 269426

Login
Get started
Category

Digital Marketing

Home / Digital Marketing
Digital Marketing, Social Media

The Facebook Pixel: a digital marketing agency guide

Every digital marketing agency knows that using Facebook ads needs to go hand in hand with Facebook Pixel. This is the key to successfully making the best out of your ad budget by advertising specifically to your target market. Here is our digital marketing company guide on how it really works.

What is Facebook pixel?

As a digital marketing company, we know that when it comes to marketing, the more you know about your target customer, the more likely you are to reach them with the correct offer at the perfect time. This is why a digital marketing agency will start a Facebook campaign by installing Facebook pixel.

So the way Facebook describes Pixel is as an analytics tool that allows a digital marketing agency to measure the effectiveness of your advertising by understanding the actions people take on your website. Data from pixel can be used to:

  • Make sure that your ads are being shown to the right people 
  • Build advertising audience
  • Unlock additional Facebook advertising tools

The more technical explanation of it from a digital marketing agency London would be that Pixel is a code you place on your website which works by placing and triggering cookies to track users as they interact with your website and your Facebook ads. The data it collects helps a digital marketing agency to track conversations from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

What does Facebook pixel allow you to do?

For the many features of Facebook pixel our digital marketing agency will highlight some of the most effective ones:

  • Event tracking: Facebook pixel allows a digital marketing company to create specific events that occur on your website such as purchase, add payment info, add to cart, complete registration, subscribe, you name it. There are 17 standard events in total and the opportunity to create your own.
  • Create custom audiences: the example above can be used by a digital marketing agency to create an effective automated ad sequence off the back of a custom audience using the collected data. However, there are plenty of other options for custom audience building.
  • Conversation optimization: The pixel tracks data from people who complete purchases on your website and shows ads to similar people who it believes will also complete a purchase. 
  • Retargeting: as a digital marketing agency we recommend you to install pixel because it allows you to show relevant ads to people who have visited your website.
  • Create lookalike audiences: A digital marketing agency may have already built audiences with people who have similar interests, demographics and preferences. A Facebook pixel automatically creates custom audiences, this means you can instantly create large new lookalike audiences of people who are similar to those who have taken a specific desired action on your page.

The best advice a digital marketing agency can give you is to install Facebook pixel on your website as soon as possible because it is definitely not a process you can afford to miss. This is your best chance to optimize ads, retarget and build countless profitable audiences.

Digital Marketing, Social Media

Employee Advocacy on Facebook Explained by a Digital Marketing Agency

A flat screen tv sitting on a desk

Description automatically generated


As a digital marketing agency, we want to tell you what your secret marketing tool should be – your employees. Every digital marketing agency would report that employees are pretty often overlooked as simply the people who work for the company. However, your employees can be the best ‘influencers’ to broadcast and amplify business messages on Facebook and other social media channels.

What is Employee Advocacy?

The most straightforward definition a digital marketing agency can give you ‘employee advocacy’ is that it is the promotion of an organisation by its workforce. Employees can share information about specific products, campaigns or the company’s culture. As a digital marketing agency London, we guarantee this can help boost brand reputation and, as a bonus, make recruitment easier.

Why should you be doing it?

Firstly, employee advocacy can take many forms but as a digital marketing company will are focused on the most common and effective social media channels, one of which is Facebook. Your employees more than certainly already have profiles there, they are engaged in groups and communities where your brand is not being present. Some of them may even have more online reach and influence than your CEO or even your brand.

As a digital marketing agency, we believe in facts, so here are some you should take into consideration:

  • 72% of people reported feeling more connected with a brand when its employees shared information about it on social media1.
  • While only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement2.

Moreover, every digital marketing agency will assure you your employees are the best people to generate positive exposure for your company. They have more knowledge about your products and services than any outsider. So, a digital marketing company considers employee advocacy to be as important as content and influencer marketing. There are many examples of companies that have successfully engaged in employee advocacy such as Dell, Intel, and IBM.

First steps to Employee Advocacy:

  1. An employee advocacy plan will only work if your company has a transparent culture of trust and freedom. Advocacy can’t be forced, nor can it be bought, and our digital marketing company stands strong behind this statement.
    
  2. Every single digital marketing agency will tell you that just like everything else in marketing, you need to start such a program by setting clear goals and KPIs. It is crucial to know what you want to achieve and how will you measure your achievements.
    
  3. It is vital for the success of the program to have clear guidelines that are easy to understand and easy to follow. As a digital marketing agency, we warn you not to impose those guidelines and turn them into restrictions of employee advocacy instead of a way to enable it.
    
  4. Last but not least, it is important for a digital marketing agency to stress the importance of ‘paying back’. It is easy to see how your company can benefit from such a program, but consider how do your employees benefit from it?
Digital Marketing, Social Media

The Digital Marketing Agency List of Facebook Post Types – Part 2

Every digital marketing agency appreciates the power of Facebook for marketing your business. Luckily, the platform offers a diverse range of content types you can use to build your perfect digital marketing campaign. In our first article The digital marketing agency list of Facebook posts types we introduced you to 5 main types:

Facebook text posts (status posts)

Facebook photo post

Facebook video post

Facebook Live video post

Linked content post

Here are a few other suggestions which a digital marketing company can integrate into your marketing strategy for better results!

Facebook poll post

As a digital marketing agency we know the power of asking a question in the process of engaging your audience on Facebook. Facebook poll posts take this idea even further. Those types of posts can be used by a digital marketing agency in building brand awareness for your business in a very soft-touched way for Facebook marketing.

Your followers are offered a chance to vote for one or two options in the poll and once voting is over, the results become public.

Facebook Stories

Many of the digital marketing agency use Stories more and more because their popularity has been growing dramatically in the last few years. Facebook stories can be a photo or short video posts that appear in the format of your telephone screen and disappears after 24 hours. Your followers will see your Story at the top of their News Feed or in Messenger and when they click on it will appear for five seconds if it’s a photo, and up to 20 seconds for a video.

Every digital marketing agency has been working hard to integrate Stories into the ultimate marketing strategy for a brand not only because the massive number of people who view Stories, but also because it allows you to connect with your audience easily. Also, since they appear on the News Feed, they are immune to the Facebook algorithms.

You can get a deeper insight on Stories, how to use them and some interesting ideas in our previous article Digital Marketing Agency Guide On Why You Should Use Stories .

Pinned post

A pinned post is simply a regular post that you ‘pin’ to the top of your business Facebook Page. A digital marketing agency would advise you to use it because this way you can turn a post of your preference into the first thing your audience will see when visiting your page. If you have that one unique piece of content, which has shown to be way better than the rest and stands out with improved performance, than we, a digital marketing agency, recommend you use this post which really captures your brand to show potential followers exactly why they should Like your Page.

A digital marketing company would also suggest using this space for sharing:

  • Important news
  • Showcase an engaging video
  • Raise awareness about a current ongoing campaign

You can change pinned posts whenever you want, so take this opportunity and use this tool to get people to engage with your brand now.

Digital Marketing, Social Media

The Digital Marketing Agency List of Facebook Post Types

As a digital marketing agency we do not even question the fact that mastering Facebook marketing is a must for every brand that wants to succeed in 2020. Here is our breakdown of the different types of Facebook posts you can use to engage with your followers with some examples to inspire you.

Facebook text posts (status posts)

Simply text – the most basic type of Facebook post. On a first look it is quite useless because it doesn’t direct users to your website or drive conversations, but every digital marketing agency will tell you it is a tool for sparking engagement on your Page. Asking a question can be a great way to get people involved, like Kylie Jenner for example:

Planning on filming more YouTube videos soon. Any suggestions? 😃

Posted by Kylie Jenner on Thursday, 12 December 2019

Moreover, a simple question like this can do more than bringing in customers. It gives your digital marketing company access to loads of customer feedback that can be used further to engage and resonate with your audience.

Facebook photo post

In general, a digital marketing agency reports higher engagement form picture posts than text posts1. They are designed to build awareness and initiate engagement too. Every digital marketing agency uses photo posts as a way to show off brand products or visualize your services. Keep in mind that a digital marketing company considers “photo posts” to be any kind of image like illustration, infographic, you name it.  However, as a digital marketing agency we warn you to stay away of copyright issues by using images from special photo sites.

Facebook video post

Every digital marketing company right now is emphasizing the importance of video content and its growing popularity in 2020. Moreover, videos on Facebook start playing automatically in News Feed, so even a few seconds long video can be pretty eye catching. A digital marketing agency can use short videos for announcements and polls while longer videos are better for ongoing series or sharing memorable content. Videos see even higher engagement rates than photo posts do2.

Facebook Live video post

Facebook Live video can be a great way to give followers a behind-the-scenes look at your company, your product, or the personalities behind your brand. Many of the digital marketing agency use it to share announcements in real time or as a way to interact with your followers directly

Linked content post

A post which is linked to continue outside Facebook gets more engagement than status posts, but less than photo or vide posts3. A digital marketing agency would suggest that linked posts are more or less the easiest type of Facebook post to create Since all you need to do is to paste a link into the status box and Facebook will automatically generate the meta description and photo. It is every digital marketing company secret tool to great-looking posts with almost no effort. Just make sure to add some extra text as a description to inform readers to why they should open the link.

Nowadays, the video is indeed the king! It is arguably the most powerful and persuasive tool and it has indeed taken up…

Posted by Hyper Crunch on Monday, 10 February 2020

Stay tuned for our HYPER CRUNCH digital marketing agency London next article with more Facebook types of posts!

Digital Marketing, Social Media

Your Facebook guide to boosting posts by a digital marketing agency

Every digital marketing agency will tell you that boosting posts on Facebook will allow you to overcome the issues of never being able to reach all of your followers thanks to Facebook’s current algorithm. Investing in some posts boosting will let you reach both current and new followers, and generate leads and brand awareness in line with any digital marketing company. According to Facebook IQ, 1 in 3 people use the platform to look for recommendations and reviews1 . If you are a beginner in posts boosting, follow our digital marketing agency London guide to achieve the best results with this easy process.

Step 1

What post to boost and why? – Carefully consider what content will get the most out of your paid content boost. Our digital marketing agency advice is to pick something highly relevant that has already been tested and has received some organic reach. Think of it in this way – if it were you seeing the post, would you click on it?

As a digital marketing agency, we recommend the use of eye-catching photos and fun-to-read content to get attention. You can even use your boosted posts as a way to promote news or special discounts to our current and potential customers as almost every digital marketing company does.

Step 2

Pick which type of promotion is right for you with your digital marketing agency. Facebook offers a wide range of advertising platforms and objectives that a digital marketing company can easily use, so it is important to match the one that contributes to your business goals best. You can pick to grow awareness by promoting your business page, call people to action by including a customized button that will drive the conversation to your own page or a direct purchase or even to your separate website.

Step 3

Every digital marketing agency will tell you how incredibly important it is to decide on a specific target audience. Luckily, Facebook gives you a lot of options to filter your paid boost including who your post will reach. Think who exactly you want to reach and use the ‘customise’ option to edit it. A digital marketing agency will put certain age, gender, location, and even interests criteria. Take your time deciding on those metrics. It is very important to consider who are you aiming to reach and who is the most likely to engage with your business message, so you are not boosting posts in vain and reaching the wrong audience

Step 4

Select your desired budget and the duration of your campaign is an important step not only for a digital marketing agency but for every other business. Once you have decided, select confirm the payment, sit back, relax and watch your post’s reach grow.

Digital Marketing, Social Media

7 simple tactics for personalization used by a digital marketing agency

As a digital marketing agency, we recognize the importance of reaching customers on an individual level instead of pushing one message out to everyone. Personalization can be integrated into website copy, eBooks, webinars, emails, social media posts, interactive content, you name it.

Here are some digital marketing methods which you can implement once you have your overall personalization strategy planned.

  1. Send emails from the name of an actual person, not a brand – One of the most used method by every digital marketing agency for personalization is email. A digital marketing company would advise you to make your emails look more authentic by addressing them from the name of someone on your marketing or executive team for example, instead of from the brand.
  2. Use Marketing Automation Tools – By using automation tools any digital marketing agency can trigger lead nurturing campaigns based on content interests. For example, if a lead downloads an eBook focused on a specific topic, the digital marketing agency can put them in an email track that is targeted at a specific message relevant to their interest and also acknowledge that they have already accessed some of your content.
  3. Segment your Email Database by Persona – Every digital marketing company will tell you that there are many ways in which you can segment email database. However, the easiest and often most effective one, according to almost any digital marketing agency, is to segment them by persona. Once you have your marketing personas defined, introduce personalized messages to each one, using language that hits on specific pain points.
  4. Use the recipients’’ names – Every smart digital marketing agency is running away from the typical “Dear Customer,” type of email openings. This definitely won’t get you closer to the personalization goals. We recommend you use your lead’s real and verified name instead!
  5. Create persona-driven content – When a digital marketing agency begins the shift towards personalization, the keyway is to create more persona-driven content. One-size-fits-all content most certainly does not fit all. Personalized content can help you tailor your messages to the right audience you want to reach.
  6. Respond to customers personally on social media – More and more customers are using social media as their primary source when in the research phase of making a purchase according to every digital media agency. So, you need to make sure you are there too! Try to monitor your social media activity on a regular basis and make sure you are providing the most appropriate content and responses to meet each person’s individual. Needs.
  7. Create targeted leading pages – Targeted landing pages are Web pages that contain detailed information about a marketing offer or message and that attempt to make a convincing argument for why the recipient should join the ranks of the converted.
Digital Marketing, Social Media

Colour psychology used by a digital marketing agency

As a digital marketing agency, we’ve been thinking about why leading brands use certain colours in their branding and marketing? Don’t we all think of Coca-Cola the second we see the typical eye-catching red they have been using? Truth is, brands do not choose those colours randomly. Strange as it may seem, colours impact how your brain views the world. Almost every digital marketing company is trying to use colour psychology to influence consumers’ attitudes, behaviours and decision making.

Colour Psychology in Digital Marketing

Every digital marketing agency will tell you that today, more than ever, it is crucial for brands to develop a strong visual image and use it consistently among all marketing channels. Making a great first impression is essential and colour is an excellent way to grab viewers’ attention and convey meaning. The best tip a digital marketing agency can give you is that even if you have the most amazing content, but you fail to trigger a positive emotional connection in your prospective customers through the power of colours, they won’t remain on your channel or view your digital marketing.

Synchronizing colour with branding visually helps tell a story and sets the tone for how it is perceived by the customer. When building your brand around colour, you should choose a colour representing the desired association and consistently apply the colour to your logo, advertising, and website design.

On the matter of how to choose the right colour our digital marketing agency advice would be to consider your marketing goals are and what response you want from your customers. Do you want people to get excited when they see your brand? Think about your target market. What are they attracted to? What are their values and aspirations? When designing your website or digital marketing, consider which color might drive traffic, clicks, and encourage users in your company’s niche to act or purchase. 

Ways to use colour

  • Complementation – This refers to seeing colours in relation to other colours. What some of the digital marketing agency does is to use colours on opposite sides of the color spectrum. In this way, the design is visually appealing due to the eye being provided a balance rather than straining to see a particular color.
  • Contrast – Every digital marketing agency will tell you this is a very effective way to capture users’ attention because the elements on the page will be clearly divided and this will also reduce eyestrain. For example, if your website has a dark background a digital marketing agency advises to use a lighter colour for the main content. Using a variety of contrasting colors can help focus the viewer’s attention on specific page elements.
  • Vibrancy – Almost every digital marketing company is using brighter colours for designs when they want to make users feel more energetic, which can be a powerful tool in advertising. Darker coulour shades, on the other hand, tend to relax the mind and allow them to focus on something else. It is important to think about those emotions you are encoding into your design by using certain colours

Furthermore, each colour has a significant way in which it is used by brands, so stay tuned to learn more about Colour Psychology from a digital marketing agency London and get a deeper understanding of how to integrate this strategy in your marketing campaign.

Digital Marketing, Social Media

Our digital marketing agency favourite campaigns

Our digital marketing agency is launching a series of articles looking at some of the most successful marketing campaigns from which every digital marketing company or business can learn.

Here are the first two picks.

P&G: “Thank you mom”

P&G managed to take the amazing opportunity of signing a sponsorship deal with the U.S. Olympic Committee for the 2010 Winter Games. This led to them launching a campaign that every digital marketing agency still admires. It is a series of award-winning ads that far outpaced what P&G has done around the Olympics, starting with an 18-brand effort P&G put together on relatively short notice for 2010. After the hurry-up affair in 2010, what followed was a bigger global effort behind “Thank You Mom” during the 2012 London Olympics and evolved into an ongoing one. The campaign is celebrating the purest kind of love – a mother’s love for her child.

Surprisingly enough, the primary focus of all of the campaign’s commercials has nothing to do with P&G products, except for the brand logos flashing at the end. Instead, they are all about how mothers are the driving force behind the children who turn into the world’s greatest athletes, supporting them through every challenge on the way to their goals.

The campaign’s lasting success can be put down to a combination of timing (it has been accompanying the Olympic games since 2010), memorable musicpowerful images and universality (mothers all over the world can trace a part of themselves in the ads and feel like P&G is there to support them, which is also enforced by the slogan “Proud sponsor of moms”). Therefore, P&G is successfully increasing the love of their company’s target groups (i.e. mothers) have for the brand and creates a loyal and supportive customer base.

Furthermore, the campaign has encouraged the involvement of the audience through the hashtag “Thank you, mom” in Facebook and Twitter as well as through the launch of an app that allowed people to create personalized ‘thank you’ videos for their mothers.

A perfect example of how much the simple but moving value of motherly love can achieve such great results and make everyone engage.

Nike: Dream Crazier

Not for the first time the brand created a digital campaign from which every digital marketing company will learn. With just one well-placed, perfectly timed and developed advertisement, Nike put every digital marketing agency to shame and won the internet.

For this campaign, Nike used a multi-platform distribution strategy to ensure maximum reach and engagement. This is clearly what Nike did, with its Twitter, YouTube, and Facebook “Dream Crazier” ads all landing in the top ten. Nike also leveraged, directly and indirectly, the power of creators and media publishers (e.g. working with Serena Williams).

Nike’s “Dream Crazier” as ran during the 2019 Oscars awards show, narrated by the much-loved tennis star Serena Williams who speaks about the head-shaking dismissiveness female athletes regularly endure—many of those who have broken barriers in sports have been called “crazy.”

As a digital marketing agency, we say that you can actually copy their video and marketing strategies. You too could get the internet talking about your brand by distributing one well-executed ad equally across the social platforms best suited to your audience. Then all you have to do is let everyone else do the talking for you

Stay tuned for our digital marketing agency picks of the top marketing campaigns which are literally making history. 

About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

Get Started
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound