According to digital marketing agencies’ statistics, the number of e-mail users will keep growing and it will be around 3.7 billion by 2022. Considering this thought, we can say that e-mail marketing is one of the most important channels that ties business marketing strategy. It stays as one of the most effective and useful channels when we talk about generating returns on investment. It is important for digital marketing companies to develop their email performances. In order to do this, they need to grow their email list because it is a way to remind themselves to their customers, going mobile is important and even though some people think that the era of the email will come to an end, they should deny and get prepared for better for email marketing term.
About the future of e-mail marketing
2019 is expected to be the year of customer experience email marketing. It means customers expect brands to deliver on the original promise they signed up when they subscribed to the email program. It is important because even though some people subscribe for some certain features, companies send all of the emails to everyone who subscribed.
Brand authenticity and customer-centric marketing are expected to shine.
New Marketing Opportunities But Low Adoption: Digital marketing agency in the United Kingdom mentions about the importance of artificial intelligence. Artificial intelligence will continue to grow in all aspects of email. It is expected to improve the way the brands reach people via email.
Big Privacy: Privacy is an important issue. Marketers must protect personal data provided by email. Otherwise, it would be a violation of their rights.