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5 Digital Marketing Myths

Here are our top 5 Digital Marketing myths you should not fall for!

1. It’s all about tech

Of course, technology plays a vital role in digital marketing and in everything else in our lives nowadays, doesn’t it? However, it does not mean that the old techniques that have been used in marketing should be neglected. You can use them as a foundation for your digital marketing efforts. It is important not to view them as separate disciplines. Merging your traditional and digital marketing can make the shift of your marketing strategy move towards digital way easier and effective. Use your existing knowledge, but definitely save time and money by going digital!

2. There are too many social platforms to keep up with

We all feel overwhelmed by the constantly increasing number of social platforms. It is sometimes difficult to keep up with all of them, but this doesn’t mean you cannot conquer each one though. It is important to be presented on all of the social platforms that your targeted audience is using. Each social network attracts a different clientele which gives you the opportunity to boost your brand. If you have the resources and the time, definitely invest it into creating and running company pages on each of the relevant social media platforms and think outside of the box!

3. SEO can be done overnight

Incorrect. SEO is one of the most effective digital marketing strategies out there, but it’s not a ‘quick fix’. The timeline will vary, but you can expect to see SEO results within 3 to 6 months. It’s important to allow time for search engines to establish where to place you. This might seem pretty time-consuming, but once your website is ranking, it’s on the road to success.

Most businesses struggle to find the time to deal with their SEO, and as a result, end up losing visibility online. In those cases, it is better to hire professionals to deal with it and help you achieve the desired results

4. You’ll rank better and quicker if you have more content on your site

It is undoubtful that Google favours websites that publish content regularly, but once again, quality is far more important than quantity. Do not forget that!

If you take the initiative to publish too often, soon you’ll find yourself out of original ideas and not publishing the best out can put out there. This is going to affect your rankings immediately and lead to negative and undesired results. If you spend more time focusing on the quality of your posts, however, then they’ll have a far higher chance of ranking. So, one high quality post with great rankings and engagement is far better than many poorly performing ones, isn’t it?

5. You should just focus on one marketing channel

Wrong! Each social media platform has different points to tap on in your digital marketing strategy. That’s why it is important to test out the different options which are out there and work out what is best for your business. Establish the trends of your target market to help you out here; where are your audience spending their time? What are they searching for? What age group do they sit in? Answering those questions will help you make the most effective choice that will work best with your target audience.

News, Social Media

10 great tips to create content online

Social agencies offer many tips for users to create content online. Before talking about them, first we need to know what motivates users to share content. Social approval, communication, supporting ideas and entertainment are the most important motivations that users have. People love to express their ideas and aim to get positive feedback from the people who they are sharing with. They also want to communicate and reach more people with the contents they create. The most common one is actually entertainment. At the end of the day, many people use social media to entertain. The people who create entertainment contents reach more audience.
Tips

  1. Getting into the content mindset: Always think about your business or industry it does not matter what you are doing. It is important for digital marketing.
  2. Creating tweetable facts: Through this, you will be able to reach more people and catch attention.
  3. Being useful: It is important to be useful in social media. The other contents mostly related to art and science.
  4. Conduct a survey: Social media agency in London suggests asking questions about something that people can be interested in.
  5. Don’t make one person carry the load: Expand the number of people who are responsible for the content creation.
  6. Create guest blog posts: Invite guest bloggers to write for your website or make a contribution on guests’ posts on the other sites.
  7. Reuse your best old content: It is easier to use the best content than finding the new one. You can use it in urgent situations.
  8. Conduct an interview: With the minimum amount of the time and effort, you can create content in social media.
  9. Create an infographic: According to social media agency in the UK are easy to use on the other sites. Encompass your brand’s name and logo and make them available to be shared.
  10. Test your content: It is important to see the measurement whether it is working well or not.
News, Social Media

Best practices for digital marketing and social media

What are the Best practices for digital marketing and social media? HYPER CRUNCH gives you some tips about how to ace it online!

Community management takes an important place for brands that rely on social media in contribution to their marketing and sales cycles. It is mostly thought that it means social media marketing. However, they are not. Running a social media community resembles to running a country. It includes all the achievements and challenges with it.
To have a successful community management strategy, having a well-defined goal is important. In this article, I gathered the best practices in social media community management which will help people who are interested in.

  1. Keeping your community on top
    According to social media agencies, it is important to have a large social team which can be assembled across multiple markets. This social team needs to have great skills such as operational structure, class management tools. It is also important for digital marketing companies to keep these communities on the top of the list because they are key to success.
  2. Setting and measuring goals
    Community management focuses on the customer experience and their path with the brand on social media. In order to make things better, they should set the main goals and find ways to measure them whether they succeed or not. The main way of measurement is done by feedback. These feedbacks help them to improve and correct themselves.
  3. Do not be afraid to experience
    Generally, there are lists of do’s and don’ts to be implemented. However, this should be minimalized. Because everything can be learned via experiences.
  4. Learning from own social media mistakes to create a better digital marketing presence.
    Every brand has different targets for their social media strategy. They must create these strategies in accordance with their content. In this matter, every brand makes social media mistakes based on their digital marketing analysis. If they make mistakes, they need to take their lessons from their own mistakes, not from other brands’ mistakes.

Best practices for digital marketing and social media

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