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Defining the next digital marketing landscape

Even though the word of social media remains constant, the meaning of it changes over time. The scope of social media increases day by day. There are tools we can categorize: publishing via blogs, sharing of videos or music platforms, discussing like Quora, messaging via popular applications like WhatsApp and Telegram and networking via popular platforms such as Meetup.
It was just two decades ago that the term social media entered our lives. In 2002 Friendster emerged which was an online community people. In 2003, LinkedIn was created. In the following year, Facebook and Twitter were in the scene and became popular day by day. In 2010 Instagram has entered the scene as well. As the dates illustrate us, the term social media is really new. It has only been less than 20 years and it takes an important place in our lives. Currently, it is something that we can remove it from our lives. The reason behind is that it brings many opportunities and makes everything possible in a short period of time.
The changing of social media’s scope
Social media platforms have been created for different purposes. Some of them were aimed to entertain people; some of them were created to make communication easier and some of them were created for sharing. However, if we have a look at them we will notice that they did not stay in the shape they were created. They have been evolving and developing. People also changed the way they look at them. They now find other options on social media. The landscape of social media is expanded. There are many social media agencies around the world. They aim at the increase social media marketing and they give assistance to companies directly or by online marketing courses. My point is that the next social media landscape will be based on the marketing area.

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