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Digital Marketing, Social Media

SEO made simple: an introduction from a digital marketing agency

Every digital marketing agency will tell you that one of the biggest challenges nowadays is to stand out among the millions of posts being published every single day. By lunchtime, on a regular Monday, there are already more than 3.5 million blog posts1. Moreover, the number of times someone has conducted a search on Google is even higher. So, a digital marketing company knows the crucial importance of showing on the front page of Google. This can be the key to your success or your failure…

Let’s start with SEO made easy guide from a digital marketing agency London.

Definition

But what does SEO actually mean? Search engine optimization refers to the optimization of the design, writing, and links. It is the art of ranking high on a search engine in the unpaid section, i.e. the organic listings that every digital marketing agency is aiming at.

The majority of online experience starts with a simple engine search and almost 74% of them are on Google2. Adding this to the fact that the first five results on Google get 67% of all clicks3 must be enough for a digital marketing agency to convince you why search engine optimization is so important.

While doing research for this article I came across a pretty relevant joke, which is: “If you ever need to hide a dead body, you should place it on the second page of Google search results.”

Guide to SEO

First of all, take this advice from a digital marketing agency and keep your eyes open for those main 4 things:

  • Emerging trends (e.g., voice search).
  • Algorithmic changes.
  • Technological advancements (e.g., machine learning).
  • Your audience (e.g., how they behave and what they want).

  1. Start with building a mind map

As a digital marketing agency London we recognize the importance of building your strategy from the ground up. A mind map is a series of categories reaching out from the central one and moving from more general towards more specific categories. By doing this you will be able to see everything at once in a structure resembling the networked way your mind works and help you think about your plan. Highly suggested by almost any digital marketing agency.

2. Understanding of the company

Whether you’re a digital marketing agency, in-house or outsourced SEO, you need to have a solid understanding of the company in order to make a truly successful SEO strategy. A digital marketing agency sees the importance of being aware of a company’s strengths which can be leveraged in order to get the most SEO value. What tactics will be most effective for the specific brand identity and what can be some of the major challenges along the way? Some factors worth considering are:

  • What is the product’s unique selling proposition?
  • What is the company’s vision?
  • What is the company really struggling with right now?
  • Understanding of the Audience

3. Understanding of the Audience

In order to have an effective SEO strategy, every digital marketing agency needs to know who the audience is and this means a lot more than just what keywords they are searching for. Some of the things worth determining are for example the level of knowledge your audience has or how close they are to the industry.

4. Be precise with your goals

As a digital marketing agency surrounded by many many posts and online content, we would like to emphasize on how important it is to be very precise with the goals you are setting in order for them to be useful. In short, there needs to be agreement on what metrics make sense for your company and why. By doing this you are more likely to achieve actual knowledge and optimization than simply finding ways to manipulate the KPIs while losing sight of the long-term impact.

In conclusion, every digital marketing agency will prove it to you that those elements can benefit an SEO strategy, so you should try building them into your framework and the way you do business

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