The Digital Marketing Landscape
Digital marketing is an important topic to discuss. What is digital marketing? It is still marketing with digital tools. In digital marketing, all marketing efforts remain the same but electronic devices and the internet are used. Digital marketing is used in websites, social media, online PR works, branded assets, written contents and so on. It is not a big surprise that marketing has also been modernized.
What did digital marketing bring into our lives?
In this technological era, everyone carries laptops and cellphones. It means that the power shifted from seller to buyer as we have witnessed. In the past, customers went shopping when they needed to buy something. With the fruits of technological developments, customers can reach whatever they want online. Based on these developments, sellers have to adapt themselves as well. So digital marketing is evolving as the digital landscape changes how people market, sell and buy. Online marketing companies emerged. It is also important to say that the increase in the importance of digital marketing created digital marketing jobs. Not only in companies but also anyone who possesses a laptop or even a smartphone can start a business and make it strong by using digital marketing tactics.
The change of marketing landscape
The marketing landscape changes every year. In 2019, there are expectations about what kind of things will change. As known, QR codes have become outdated since 2015 but it is expected that they come back as a marketing tool. According to social media agency in the UK, we might see a decrease in time which is spent on social media apps. That is why they believe that they should think about the quality of their product, not quantity. Video marketing is also expected to rise.
We can say that digital marketing is something useful for everyone. It is cheap and with the fruits of it, companies can reach more customers. Companies are required to read the changing circumstances to survive in this changing environment.