In this article, we will touch base on bad community management and the restrictions on communication members.
Bad community management and the mistakes
If community management is terrible it does not matter how good digital marketing is. There are mistakes that bad community management does in social media. Not posting on social networks consistently is one of the key mistakes. A lack of regular posting will make users doubt about reliability when it comes to social media. It may even cause to unfollows. Using the same content across all channels is another mistake. As we know that each social network has different audiences so it is important to choose the content in accordance with these audiences. Not having a solid content plan is the other mistake mostly made. What online marketing companies should do it to always try to connect their content with their brands. Deleting bad feedback is the most common mistake. Nobody likes criticism but there is no gain in denying it. Bad feedbacks should also be embraced and be used to correct the mistakes.
Restrictions on communication members
It is also important to touch this issue. There are restrictions put over the communication members. If they are not free enough and stick to “a to do list”, this will bring no benefit for these companies. Social media agencies recommend that members of community management should have their own ideas and be free.
There are social media platforms which failed miserably. Ping was launched by Apple but nobody liked that and it was doomed to failure. MySpace is another example. Vitalskate, Pownce, Digg and so on. This can be extended but the point is that the failure behind these platforms mostly rely on bad community management because they could not adapt to the changing circumstances especially in the areas of digital marketing and online marketing.