As technology develops every day, new digital marketing trends and strategies emerge. It is very important for both traditional companies and online companies to catch them because what worked for those companies good last year may not work this year. The reason behind this is the development of technology, the change in the profile of the customers or the change in the needs of those customers. In this article, I gathered the latest trends in digital marketing.
The latest digital marketing trends
- Artificial intelligence: It occupies an important place in digital marketing. Both online marketing agencies and traditional agencies can get the benefit of artificial intelligence. Artificial intelligence can analyze the behaviours of the customers and search patterns.
- Chatbots will continue to be an important tool for digital marketing. Last year, ordering pizza, making hotel reservations were possible. The opportunities for chatbots will be extended. Even uber uses a chatbot to reach customers. It is a way to communicate among the drivers and the customers. Online marketing companies can get the benefit of it as well.
- Personalization will be important in online marketing. Nowadays many people have accounts on Netflix and Spotify. They already get the benefit of this personalization leverage. This makes them much more preferable because personalization equates with maximization of enjoyment and minimizing search time. It is a good strategy for online marketing companies to influence their users.
- Video marketing: When we say video marketing, the first platform we think is YouTube. But it is not limited to YouTube, it encompasses Instagram, Facebook and even LinkedIn. These are the key platforms in video marketing for digital marketing agencies.
- Voice Search: About this trend, we know that Siri is quite popular. Such a feature is expected to be added to many brands’ marketing strategies. The aim is to satisfy the customer’s meets and expectations. Domino’s Pizza has already been using voice search technology. It can be an important sample for those online marketing companies.